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From NGO Handbook
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===VI. Marketing=== | ===VI. Marketing=== | ||
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=====A. Overview of Marketing for NGOs===== | =====A. Overview of Marketing for NGOs===== | ||
=====B. Strategic Communications: How to Create a Successful Public Relations and Marketing Plan===== | =====B. Strategic Communications: How to Create a Successful Public Relations and Marketing Plan===== | ||
Revision as of 08:32, 19 June 2007
Welcome to NGO Handbook Wiki site.
Consult the User's Guide for information on using the wiki software.
Getting started
Contents
I. NGO Overview
A. What are Non-Governmental Organizations (NGOs)?
- Definitions of NGOs
- Alternative terms for NGOs (civil society organizations, charities, third sector organizations, etc.)
- Fundamental nature of NGOs
B. Classification of NGOs
- United Nations International Standard Industrial Classification
- General Industrial Classification of Economic Activities
- National Taxonomy of Exempt Entitites
- International Classification of Nonprofit Organizations
C. Types of NGOs by Geographic Area
- International NGOs
- Regional NGOs
- National NGOs
- Local NGOs
D. Types of NGOs by Focus
- Membership Associations
- Humanitarian NGOs
- Human Rights NGOs
- Environmental NGOs
- Women's NGOs
- Children Rights NGOs
- Peace and Conflict NGOs
E. Numbers of NGOs
- International NGOs
- NGOs in General
F. History of the NGO Sector
II. NGO Organization
A. Mission Statement
B. Vision Statement
C. Organizational Documents
- Articles of Incorporation
- Bylaws
- Constitution
D. Governing Body
- Board responsibilities
- Board membership
- Board compensation
- Terms of service
- Board meetings
E. Human Resources
- Staff training, policies, and procedures
- Volunteer recruitment training and retaining
- Consultants
- Best practices
III. Legal
A. Types of legal structures
B. Why incorporate?
C. Registering an NGO
D. Tax-exempt status
- Advantages
- How to obtain tax-exempt status
IV. Financial
A. Operating Budget Accounting
V. Fundraising
A. Sources of Funding
B. Foundation Grants
C. Grantmaking
- Writing a fundraising proposal
- Examples of successful proposals
D. Business support
E. Government grants
F. Individual donors
G. Income producing ventures/special events
VI. Marketing
A. Overview of Marketing for NGOs
B. Strategic Communications: How to Create a Successful Public Relations and Marketing Plan
C. Marketing Technologies and Strategies
D. Campaign Techniques
E. What is Social Marketing
F. Communication Tools
VII. Project Management
A. Overview
B. Project Management Life Cycle
C. Project Management Better Practices
D. Project and Program Evaluation
E. Impact Assessments
F. Risk Assessment
VIII. Networking and Partnerships
A. Partnering NGOs
B. Partnering with the United Nations
C. Best Practices for Establishing Partnerships
IX. Strategic Planning
A. Overview
B. Steps in Strategic Planning
C. SWOT Analysis
X. NGO Accountability and Ethics
A. Overview of NGO Ethics
B. Methods of Enhancing Accountability
- Voluntary codes of conduct as guidelines
- Self-certification
- Certification
- Accreditation
- Rating organizations/third-party evaluations/watchdog
- Award programs
- Information agencies
C. Codes of Ethics
XI. How to Start an NGO
- What to Do
- Start up funds
- Organizing Documents
- Establishing the Board of Directors
- Funding and fundraising
- Office management
