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=====A. Overview of Marketing for NGOs=====
 
=====A. Overview of Marketing for NGOs=====

Revision as of 12:03, 25 July 2007

Welcome to NGO Handbook Wiki site.

Consult the User's Guide for information on using the wiki software.

Getting started

Table of Contents



I. NGO Overview

Definitions, fundamental nature, classification, types, numbers, history of the NGO sector


II. NGO Country Profiles
The NGO sector in particular nations


III. NGO Organization
Mission and vision statements, organizational documents, governing body, human resources


IV. Legal
Types of structures, incorporating and registering, tax-exempt status


V. Financial
Operating budget, accounting practices


VI. Fundraising
Sources of funding, foundation grants, grantmaking


VII. Marketing

A. Overview of Marketing for NGOs
B. Strategic Communications: How to Create a Successful Public Relations and Marketing Plan
C. Marketing Technologies and Strategies
D. Campaign Techniques
E. What is Social Marketing
F. Communication Tools


Project Management

A. Overview
B. Project Management Life Cycle
C. Project Management Better Practices
D. Project and Program Evaluation
E. Impact Assessments
F. Risk Assessment


Networking and Partnerships

A. Partnering with NGOs
B. Partnering with the United Nations
C. Best Practices for Establishing Partnerships


Strategic Planning

A. Overview
B. Steps in Strategic Planning
C. SWOT Analysis


NGO Accountability and Ethics

A. Overview of NGO Ethics
B. Methods of Enhancing Accountability
  1. Voluntary codes of conduct as guidelines
  2. Self-certification
  3. Certification
  4. Accreditation
  5. Rating organizations/third-party evaluations/watchdog
  6. Award programs
  7. Information agencies
C. Codes of Ethics


How to Start an NGO

  1. What to Do
  2. Start up funds
  3. Organizing Documents
  4. Establishing the Board of Directors
  5. Funding and fundraising
  6. Office management


Appendix: Detailed Index