Difference between revisions of "Special events"
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It is important to spread that word and get your event noticed. Obviously the more attention you get for your event, the more attendees you are going to have and the more funds you are going to raise for your organization. | It is important to spread that word and get your event noticed. Obviously the more attention you get for your event, the more attendees you are going to have and the more funds you are going to raise for your organization. | ||
In terms of printed materials, get the “Save the Date” card in the mail at least six months before your event. An invitation is great. Ideally, you want that going in the mail six weeks before the event and definitely no less than four weeks before the event. And a printed program is great. It is a great take-home piece and it is a way to highlight your honorees. You can put biographies in it, you can highlight all of your benefactors, you can offer special thanks to all of your auction donors in it. It is also another way to generate revenue because you can sell add space in your program. | In terms of printed materials, get the “Save the Date” card in the mail at least six months before your event. An invitation is great. Ideally, you want that going in the mail six weeks before the event and definitely no less than four weeks before the event. And a printed program is great. It is a great take-home piece and it is a way to highlight your honorees. You can put biographies in it, you can highlight all of your benefactors, you can offer special thanks to all of your auction donors in it. It is also another way to generate revenue because you can sell add space in your program. | ||
Revision as of 06:36, 16 October 2011
This presentation by Staci Pierson, Manager of Special Events for the Rainforest Alliance, primarily focuses on the gala held by the Rainforest Alliance every year. This event encompasses a large number of special event components. The Rainforest Alliance is an international nonprofit organization dedicated to the conservation of tropical forests. It was founded in 1987 to conserve biodiversity by transforming land use practices, businesses practices, and consumer behavior. The first annual gala was held in the spring of 1990, with the goal of raising unrestricted funds, create awareness, further its mission, and attract new members and donors. This first gala was successful event, attracting approximately two hundred guests and raising about $20,000. By 2010, the gala drew about 600 guests and raised more than $1.5 million for the organization, with the costs about $250,000.
