Difference between revisions of "Building Personal Relations with the Media"

From NGO Handbook
Line 1: Line 1:
−
Many of my colleagues at the Heritage Foundation and other conservative organizations spend a lot of time complaining about the media, because it is hard to sell conservative ideas to an overwhelmingly liberal media. They will complain at conferences, or on the phone, or at barstools late at night that the journalists are biased and will not give them a fair shake. They will even try to hound editors into covering stories, which may be important to them, but are not news.
+
Ideas and stories cannot be brow beat, whined, or nagged into the newspapers or onto the airways. The only way is by working with the media and marketing stories and ideas to them. The key word here is “with.” There is not much point wasting time bemoaning how bad the media are and the fact that they will not reshape their world to accommodate yours. Your job is to figure out how you can fit your ideas into their world, into their stories, and into their minds.
  
−
Ideas and stories cannot be brow beat, whined, or nagged into the newspapers or onto the airways. The only way is by working with the media and marketing stories and ideas to them. The key word here is “with.” There is not much point wasting time bemoaning how bad the media are and the fact that they will not reshape their world to accommodate yours. Your job is to figure out how you can fit your ideas into their world, into their stories, and into their minds.
+
How do you go about marketing your ideas? To do it effectively, the most important thing is to get to know the reporters that you are dealing with, and the editors that will be writing the opinion pages or that edit the op-ed pages. Get to know the bookers and the producers at the radio and television shows that you want to have your people on. Though it is simple enough, it takes time.
  
−
How do you go about marketing your ideas? To do it effectively, the most important thing is to get to know the reporters that you are dealing with, the editors that will be writing the opinion pages or that edit the op-ed pages. Get to know the bookers and the producers at the radio and television shows that you want to have your people on. Though it is simple enough, it takes time.
+
<membersonly>
  
 
==Planning strategically==
 
==Planning strategically==

Revision as of 08:31, 1 October 2008

Ideas and stories cannot be brow beat, whined, or nagged into the newspapers or onto the airways. The only way is by working with the media and marketing stories and ideas to them. The key word here is “with.” There is not much point wasting time bemoaning how bad the media are and the fact that they will not reshape their world to accommodate yours. Your job is to figure out how you can fit your ideas into their world, into their stories, and into their minds.

How do you go about marketing your ideas? To do it effectively, the most important thing is to get to know the reporters that you are dealing with, and the editors that will be writing the opinion pages or that edit the op-ed pages. Get to know the bookers and the producers at the radio and television shows that you want to have your people on. Though it is simple enough, it takes time.




To read the rest of the article, please log in using your WANGO membership username and password (using the log in at the top, right-hand corner of the page). Not a WANGO member, but would like full access to the articles in the NGO Handbook? Join WANGO (http://www.wango.org/join.aspx) as an organization or individual member or purchase a year subscription for $30.


Retrieved from "https://www.wangohandbook.org/index.php?title=Building_Personal_Relations_with_the_Media&oldid=1322"