Mission Statement

"We will crush, squash, and slaughter Yamaha" -Honda

"To give ordinary folk the chance to buy the same thing as rich people." -Walmart (1990)

"Become the dominant player in commercial aircraft and bring the world into the jet age." -Boeing (1950)

If any of the above mission statements caught your attention, then these mission statements were effective in accomplishing their objective. A mission statement may be the most important statement that will be written on behalf of your organization. Vision statements are also responsible for raising awareness on behalf of your organization. This article will detail the differences between mission and vision statements, guidelines that may be helpful in creating a mission and vision statement of your own and the impact mission and vision statements are capable of having on an organization.

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